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DESIGN
DESIGN

Upserve
INDUSTRY
Restaurant management platform which allows independent full-service restaurants to run and manage their entire business.
ROLE
Creative Director for a Content Marketing Print Piece for trade shows and distribution to clients.
Restaurant Insider Magazine
COMMUNITY ENGAGEMENT • Series of Partnership Posters for Local Event
DENISE MEI




1/9
Old Sturbridge Village did not have a visual brand style guide, so before I redesigned the Annual Report, it was essential to set up some clear guidelines. I did extensive research in the museum archives to find historically correct fonts from the time period the museum recreates (1790s - 1830s). It was important that the style be historically accurate but that the visual brand also be convert and meet modern-day best practices across all assets.

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